Affiliate Program Advice
Reasons Not to Add an Affiliate Program   -   Should Your Affiliate Program Be Public or Private?
What Factors Do Affiliates Consider?   -   Which Affiliate Technology or Network?
My Usual Recommendations (Affiliate Program)   -   Affiliate Recruitment Strategies
Captive and Stealth Affiliates   -   Special Affiliate Program Policies
Outsourced Program Management Agencies   -   Selling the Affiliate Program
Types of Affiliates

"Selling the Affiliate Program"

• Why customers choose MerchantName.com

1. Competitive Prices (including setup & shipping fees)
2. Many Choices (low-cost to high-performance)
3. Many included services (including support)
4. Many Options
5. Quick Delivery
6. Experience, History, Reputation
7. Company Size
8. Facilities
9. Reliability
10. Endorsements
11. Active participation in outside online forums
12. What We Do (That Our Competitors Don't Do)
13. What We Don't Do (That Our Competitors Do):
• Why affiliates should choose MerchantName.com

1. High commission

2. High conversion rate

3. Low reversal rate

4. High average transaction size

5. Reputation, History, Experience of merchant

6. Merchant's Brand

7. What We Don't Do (That Our Competitors Do):

• We don't promise commissions on "all sales" but then exclude some transactions

• We don't set absurd "tiers" that promote commission rates that we never actually pay.