Internet Marketing Consulting - Mark J. Welch

San Francisco/Oakland/San Jose - MarkWelch@MarkWelch.com . . . (925) 462-8483

What I Do   Past Clients   My Fees   My Background   My Resume


I provide consulting services to retail e-commerce companies, focusing on how firms can implement performance-based marketing strategies for their internet e-commerce operations. ("Performance marketing" means that marketing dollars are spent only on activities that drive profitable sales.) Some of my strategies include:


What I Do   Past Clients   My Fees   My Background   My Resume


Past clients include:


What I Do   Past Clients   My Fees   My Background   My Resume


How I charge for my services:

If you might be interested in my consulting services, please contact me:

Mark J. Welch
email: MarkWelch@MarkWelch.com  
voice (925) 462-8483 


What I Do   Past Clients   My Fees   My Background   My Resume


What is "Internet Performance Marketing"?

I have always focused on "performance-based marketing," which means that I forecast and measure each campaign, and I only launch and continue campaigns that I believe will generate profits.  Performance-based advertising isn't new. On the internet, "performance-based" advertising model can be implemented through "affiliate programs" and "referral-source tracking" technology.

After the "dot-bomb" collapse in 2000-2001, entrepreneurs must return to business basics: selling products or services at a profit. This means focusing on internet marketing that performs well, and it means developing a strategy to actually track the performance of each marketing dollar spent, and the advertising or referral source of every sale.

Most web sites are willing to accept "performance-based" advertising. Oddly, some outlets refuse such advertising, but a careful strategy can integrate pre-paid advertising into a merchant's tracking system so that only successful placements are continued. In addition, careful campaign design allows the same online tracking system to be used to measure the performance of "offline" advertising (including traditional broadcast and print media, and direct mail).


What I Do   Past Clients   My Fees   My Background   My Resume


More Professional Background about Mark Welch:

In addition to substantial experience as an internet performance marketing consultant, Mark Welch is a professional writer, web developer, programmer, attorney, and teacher.


What I Do   Past Clients   My Fees   My Background   My Resume


If you might be interested in my consulting services, please contact me:

Mark J. Welch
email: MarkWelch@MarkWelch.com  
voice (925) 462-8483