Mark J. Welch - Affiliate Role

Mark J. Welch MarkWelch.com MarkWelch -at- Markwelch.com (925) 462-8483 Affiliate Program Advice for Merchants

Over the past 13 years, I've split my time between work as an internet marketing consultant and a separate role as a web publisher. In this latter role, much of my time is spent developing and maintaining "niche" web sites focused on specific audiences, communities, and product categories. My web publishing philosophy is simple: my sites succeed only if they "add value" for consumers and advertisers. My successful web sites provide rich original content (including original news articles and advice, product reviews, product comparisons, buying guides, and annotated directories), with advertising and product information integrated or appended via search results, where appropriate).

My web sites contain several forms of advertising, including traditional "banner and button" ads, text-ad blocks (such as Google AdSense), and text links, as well as "product grids" (sometimes using PopShops).

No DTM-PPC: I no longer run any "direct-to-merchant" PPC campaigns. When I use PPC to promote my niche sites, I never bid on a merchant's company name or domain name, nor variations, nor on any prohibited trademarks or keywords.

Affiliate Networks: I work with ShareASale, AvantLink, Bridaluxe, LinkConnector, Commission Junction and the Google Affiliate Network). (I will not work with LinkShare, Inuvo (Kowabunga/Kolimbo), HasOffers, nor PepperJam/GSI.)